Well… first you have to understand what you did that made the sales shoot up.
In looking at the data the other day, I noticed a few clicks on a comparable author. So I created a subset of an ad, targeting her. And, I think that is why my sales jumped from $15 to $45. Of course, now I’m not sure how to maintain that. I wouldn’t call it momentum because it was just the one day. So, moving forward. Today, I’m am trying to discern some sort of pattern in the clicks on AMZ ads.
In the meantime, I’ll be posting on FB (of which, yesterday I stopped two ads: one targeting Nook readers, the other targeting Apple, neither of which seemed to have made a difference.)